The pursuit of youthful skin as well as a healthy glow is the desire of the majority of women around the world. Very few women are blessed with porcelain flawless skin. It is therefore no surprise that skin rejuvenation and reducing the signs of aging are the most common cosmetic desires that skin care professionals are approached with. There are countless cosmetic treatments as well as anti-aging products with incredible promises. So how do we choose the best skin care treatment for our clients? And how do our clients choose the best products? What steps can professionals take to improve skin integrity, smooth fine lines and wrinkles, and enhance skin for a healthy glow? What treatments are best to achieve visible results, improve skin and deliver long-lasting results at an affordable price?